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hoferundpartner focuses its activities on companies with complex products and product families. We are specialized in the analysis, design, and positioning of product portfolios. Our extensive experience lies in designing and optimizing the product line logic regarding market structures and company specific criteria. This enables us to support our clients in realizing competitive advantages in a dynamic market.
The resulting product portfolio offers an effective segment specific differentiation, increased innovation speed (lower time to market) and high flexibility and efficiency in adapting the product range to changing market demands within limited resources (cost and time).
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